Threads

After initially launching its messaging option with restrictions on who could send messages to whom in the app, Threads is now expanding its DM controls, so that anybody in the app will be able to send anyone else a message.…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…

It was spotted in testing last month, and now, Threads has officially announced its new in-stream counter for posts within a Thread, which will make it easier to understand how long each series of posts is within the app. As…

After it was spotted in initial testing last week, Threads has now officially launched its new text expansion option, which will enable users to attach an additional, in-stream text note of up to 10k words to your Threads updates. As…

Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live…

This is one of those features that, once you see it, you’re like: “Why didn’t they add that before?” In the latest version of the Threads app, the Threads team has added a new, auto-inserted Thread count to your linked…

Despite initially resisting calls to add DMs to Threads, Meta recently conceded to user pressure on this front, and it’s now looking to quickly build out its messaging functionality within its Twitter clone app, by adding a range of new…

Threads is rolling out some additional analytics options, which aim to provide more insight into how your Threads content was discovered, in order to ensure that you’re reaching the right audiences in the app. Which could be a big help…

Threads has added another element to its DM functionality, with users now able to send photos in messages. As you can see in this example, Threads users can now add images to their messages in-stream, providing another way to expand…

Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding…