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With the European General Elections coming up next month, Snapchat has announced some new initiatives to encourage civic participation among EU residents. Which could be especially important this year, because for the first time, Belgium and Germany are lowering their…
Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way. According…
Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the…
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…
Snap Inc., the parent company of Snapchat, has published its latest performance update, showing improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track. First off, in terms…
With the U.S. Presidential election coming up, Snapchat will once again be looking to get more young people involved in the ballot, while it’s also initiating more measures to protect users from misinformation during the campaign. Snap’s past efforts on…
As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that…
Snapchat has officially announced its upcoming IAB Newfronts presentation, in which it will share its latest ad projects and offerings designed to help brands make the most of the app. As per Snapchat: “On May 1st, Snap will take the…
Snapchat’s got a new kind of AR Try On experience, with the latest campaign from Cartier being used to showcase Snap’s new ring try on, enabling users to see how the latest Cartier “Trinity” ring looks on their own finger.…
As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most…