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As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most…
As it works to expand on its revenue opportunities, Snapchat’s launching a new “Advanced Partner Program” which will provide a new way for agencies to work with Snapchat to both create and facilitate new ad solutions, in order to improve…
Snapchat is making a change to its subscriber-only friendship Solar System feature after reports suggested that it’s having a negative impact on younger users. Snapchat’s Solar System display, which is only available to Snapchat+ subscribers, shows the friends that you…
Snapchat’s looking to ensure greater transparency on content created by its generative A.I. tools, with new tags and indicators that will now be appended to generated images. As you can see in this image, Snapchat’s adding a new, custom ghost…
Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be hosting exclusive content from Coachella, with a curated Discover element…