Category SnapChat

With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has…

Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat…

Snapchat’s looking to broaden access to its A.R. features once again, this time via a new extension for Skype that’ll enable you to apply Snap Lenses within Skype chats. As per Snap: “Starting today, we’re bringing the magic of Lenses…

Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer…

As it looks to put more focus on growth in its top revenue markets, Snapchat’s launching another promotional campaign, designed to promote togetherness and community in the app. Snapchat’s latest “Less Likes. More Love” promotion is a continuation of its…

With the European General Elections coming up next month, Snapchat has announced some new initiatives to encourage civic participation among EU residents. Which could be especially important this year, because for the first time, Belgium and Germany are lowering their…

Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way. According…

Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the…

Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…

Snap Inc., the parent company of Snapchat, has published its latest performance update, showing improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track. First off, in terms…