Category SnapChat

Snapchat’s facing a potential ban in the state of New Mexico, with a new lawsuit filed by state Attorney General Raúl Torrez alleging that Snap has failed protect children from sextortion, sexual exploitation, and harm in the app. According to…

Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with…

Snapchat has added some new features, which are actually fairly retro-style, harking back to older trends. First off, Snapchat’s trying to reignite interest in Bitstrips, the originating format of Bitmoji, which, at one stage, was huge on Facebook. As per…

Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it…

Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…

Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s…

Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty,…

Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters and more. Snap is making an extra effort this time round to facilitate fan connection with the Games, which could help…

Snapchat’s adding some new personalization options for Snapchat+ subscribers, including custom, Sims-style houses on the Snap Map, new ways to engage with your digital pets, rapidly expiring Snaps, and more. First off, Snap’s giving subscribers the option to create their…

With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has…