Category SnapChat

Snapchat has published its latest performance update, which shows that it’s ad business is steadily improving, though its user growth is showing more solid signs of stagnation, and a potential cap on its usage. We’ll start with that element first.…

Snapchat has added some new activations for Halloween in its latest feature update, while it’s also got a new lock screen integration on iOS, and “Footsteps” to track your travels on the Snap Map. First off, Snap’s adding some new…

Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at its partner summit last month. The new experiences, created by developers with early access, highlight the interaction possible with the…

Snapchat is bringing back its Halloween-themed content series, Phantom House, according to details shared with Marketing Dive. Maybelline New York, State Farm and Hulu are among those advertising around the second installment. Advertising from the brands involved will include custom creator content,…

Snapchat remains a highly influential app, and plays a significant part in shopping discovery, according to a new report looking at social shopping behaviors. In response to a question relating to whether users of each of the major social apps…

Snapchat has joined OpenAI, Google and many more in pledging to the EU’s new AI Pact, which is a pre-emptive commitment to align with coming European regulations relating to the development of AI projects. That next stage of which will…

Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because these days, the vast majority of purchase journeys are far less direct, and rely on…

In among the various announcements at its 2024 Partner Summit today, including new AR glasses, an updated UI, and other features, Snapchat has also announced that users will soon be able to create short video clips in the app, based…

Snapchat has announced that it now serves 1.5 million users in New Zealand every month, which, in a country of only 5 million people, is a significant level of take-up. As per Snap: “Globally, 850 million people love to use Snapchat…

Amid expanding global debates about potential age limits on social media usage, Snapchat is experimenting with a new process that’ll enable teens aged 16 and 17 to share their posts with a broader audience in the app.  Though it won’t…