Category SnapChat

Snapchat’s AR Lenses have long been a key driver of engagement and interaction in the app, with the company recently reporting that Lenses are used over 80 billion times per month, and that 85% of Snapchatters engage with its AR…

Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the…

Snapchat has announced its latest feature update for Snapchat+ subscribers, including new gen AI elements, Bitmoji clothing, and some new options to help spark more Snap engagement. First off, Snapchat’s adding two new generative AI features, in custom stickers, which…

Could Snapchat now be emerging as the most respectable of the major social media apps? The ephemeral messaging app, which rose to fame on the back of controversial content, and its subsequent popularity among teen users, has been steadily building…

Yeah, I’m not sure that Snapchat’s new inbox DM ads, which it’s calling “Sponsored Snaps”, are going to go down so well with Snap users. Because as I’ve noted previously, the Snap inbox is one of the most intimate connection…

Yeah, I’m tipping this isn’t going to go great. After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign,…

Snapchat’s adding a new safety feature to its Snap Map, with parents now able to request that their teen share their real time location in the app. As you can see in this example, the new function will enable parents…

Do you consume more video content on your TV or on your mobile device? This used to be a fairly easy question to answer, with most of our entertainment inputs coming from the biggest screen in our homes. But now,…

Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and…

Snapchat’s making another push on Snapchat+ subscriptions this holiday season, by partnering with Amazon, Walmart and Target to sell Snapchat+ gift cards in store and online. Which, if last year is anything to go on, will help to boost Snapchat+…