Category SnapChat

American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this…

Snapchat has announced a new in-app art project, in partnership with the Palace of Versailles, which aims to provide an interactive historical experience in the grounds of the famous French building. As you can see in these example screens, Snap’s…

Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s…

Snapchat has published a new report into the role it plays in the purchase cycle for consumer electronics, based on a study of 3,000 electronics shoppers across five markets. And as you might expect (given the report was published by…

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. First off, Snapchat’s adding an option that will enable you to create videos…

Snapchat has published a new “Snapchat Generation” report, which looks at how Snapchatters are engaging in the app, and what that means for brand connection and promotions. The 26-page report provides a range of data-backed notes on what works on…

Snapchat’s added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device. As you…

As it continues to work on its advancing AR projects, including AR-enabled Spectacles, Snapchat has launched a new standalone Lens Studio mobile app, which aims to make it easier for people to build their own AR experiences. As you can…

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, created in conjunction with Publicis Media and NRG, incorporates…

Snapchat may soon unpin its My AI chatbot from the top of your chat feed, based on whether you actually use it, and if it’s adding to your Snap experience. As every Snapchat user would be aware, back in 2023,…