Category SnapChat

Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it…

Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…

Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s…

Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty,…

Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters and more. Snap is making an extra effort this time round to facilitate fan connection with the Games, which could help…

Snapchat’s adding some new personalization options for Snapchat+ subscribers, including custom, Sims-style houses on the Snap Map, new ways to engage with your digital pets, rapidly expiring Snaps, and more. First off, Snap’s giving subscribers the option to create their…

With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has…

Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat…

Snapchat’s looking to broaden access to its A.R. features once again, this time via a new extension for Skype that’ll enable you to apply Snap Lenses within Skype chats. As per Snap: “Starting today, we’re bringing the magic of Lenses…

Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer…