Category SnapChat

Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app experiences without developer investment. As you can see in these examples, Snapchat’s Sponsored AI…

Snapchat has unveiled some new Spring style options for your Bitmoji avatars, as it continues to refine and evolve its digital clothing options. First off, Snap’s added a range of new Bitmoji looks, which take on a more baggy, relaxed…

Snapchat CEO Evan Spiegel is on a bit of PR push of late, with the company putting him forward for two recent long-form video interviews, in which Spiegel has shared his thoughts on the evolution of social media, the role…

Snapchat has published a new research report, in collaboration with National Research Group, which looks at how Snapchat users engage with film and TV content, and how brands can tap into this to maximize their in-app promotions. And according to…

While Apple and Meta are developing the next stage of AR wearables, Snapchat also remains a key player in the AR glasses race, with its own Spectacles, which have now been on the market for close to a decade, now…

Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips. As you can see in these examples, with Snap’s AI video Lenses,…

With Snapchat recently adding Promoted Places as a promotional option on the Snap Map, it may be worth familiarizing yourself with how the app ranks the content that it highlights to each user on the map display, which could help…

Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at what type of brand content works best to drive impact, and generate response in the app. The report is based on a survey of 5,000…

Snapchat’s AR Lenses have long been a key driver of engagement and interaction in the app, with the company recently reporting that Lenses are used over 80 billion times per month, and that 85% of Snapchatters engage with its AR…

Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the…