Category SnapChat

Snapchat has published a new report which looks at the promotional opportunities for quick service restaurants (QSR) in the app, and how rising interest in food delivery services among younger audiences can be a key opportunity for brands. The report,…

Snapchat’s added a new safety feature, with “Home Safe” alerts, which will let your friends in the app know that you’ve arrived home safely whenever activated. As you can see in this example, Snap users will be able to activate…

Snapchat’s looking to expand its reach into sports content, via a new partnership with Togethxr, a sports media company founded by a group of former high-profile athletes, which aims to elevate attention for women in sport. The initiative will see…

Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to…

American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this…

Snapchat has announced a new in-app art project, in partnership with the Palace of Versailles, which aims to provide an interactive historical experience in the grounds of the famous French building. As you can see in these example screens, Snap’s…

Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s…

Snapchat has published a new report into the role it plays in the purchase cycle for consumer electronics, based on a study of 3,000 electronics shoppers across five markets. And as you might expect (given the report was published by…

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. First off, Snapchat’s adding an option that will enable you to create videos…

Snapchat has published a new “Snapchat Generation” report, which looks at how Snapchatters are engaging in the app, and what that means for brand connection and promotions. The 26-page report provides a range of data-backed notes on what works on…