Category SnapChat

I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billionaire-backed giants in the space. But right…

Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s…

Snapchat’s looking to help app advertisers improve their campaign results in the app, with a range of new promotional options, including updated app ad formats, revised bidding strategies, improved targeting tools and more. As part of what Snap is calling…

Snapchat’s trying out another way to promote its subscription offering, with the addition of new “Buddy Passes” for Snapchat+ members, which will enable subscribers to gift a free week of Snapchat+ access to their friends, at no additional cost. Which…

Snapchat has published a new report which looks at how different content formats drive attention (or don’t), and how brands can tap into the best options to drive better outcomes with their efforts. In order to determine this, Snapchat partnered…

After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they’re up to at…

Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in users and revenue, as it continues to refine its business offerings, and capitalize on its market opportunities. Though growth in key markets…

Are your promotions failing to land with younger audiences? This may help. Snapchat has published a new research report, in partnership with BBDO NY, which digs deeper into what Gen Z is seeking from brands, and how many brands are…

Snapchat has published a new report which looks at the promotional opportunities for quick service restaurants (QSR) in the app, and how rising interest in food delivery services among younger audiences can be a key opportunity for brands. The report,…

Snapchat’s added a new safety feature, with “Home Safe” alerts, which will let your friends in the app know that you’ve arrived home safely whenever activated. As you can see in this example, Snap users will be able to activate…