Category SnapChat

This audio is auto-generated. Please let us know if you have feedback. As Snapchat looks to develop its own AR glasses, and compete with Meta in the AR wearables race, it’s also building its own, lo-fi version of the metaverse,…

Snapchat has published a new research report into the rising popularity of women’s sports, and how Snap users are engaging with female athletes and leagues in the app. The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from…

Snapchat has published a new research report which looks at the effectiveness of its “First Impression Ads,” which enable advertisers to ensure that their ad is the first displayed to their target audience in that app on a specific day.…

Snapchat’s giving users a new option to expand their storage capacity for their Snap Memories, which means that if you take a lot of Snaps, you’ll now be able to keep them, as opposed to having to delete older ones…

This audio is auto-generated. Please let us know if you have feedback. Snapchat’s looking to expand the use of its in-app stickers beyond the app itself, with a new Snapchat app for iMessage that will enable both Android and iOS…

This audio is auto-generated. Please let us know if you have feedback. I don’t know what this says about the current generation, nor the impact that this could reflect in respect to behavioral and social norms. But today, Snapchat has…

Here’s an interesting consideration: How does becoming a parent impact your social media usage? In some ways, it likely reduces your impetus to share updates, as you’re probably not going out as much as you once did. But then again,…

Snapchat has announced the next stage in its AR wearables push, with the launch of Snap OS 2, the latest version of its operating system for its upcoming AR Spectacles. Snap OS 2 will power Snap’s AR glasses, which are…

I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billionaire-backed giants in the space. But right…

Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s…