Category SnapChat

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, created in conjunction with Publicis Media and NRG, incorporates…

Snapchat may soon unpin its My AI chatbot from the top of your chat feed, based on whether you actually use it, and if it’s adding to your Snap experience. As every Snapchat user would be aware, back in 2023,…

As it works to expand its international business opportunities, Snapchat has opened a new office in Paris, while it’s also expanding its relationships with local AR artists and creators to reinforce its leadership on this element. Optional Caption Retrieved from…

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user engagement in the nation. Using data…

Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. First off, on AI-powered campaigns. Snap’s adding new…

Snapchat has shared some new stats on its efforts to block drug-related content, with a particular focus on fentanyl, as part of “National Fentanyl Awareness Day” in the U.S. Fentanyl use has become a major issue in America, with the…

Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will enable creators to earn rewards for…

Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app. Snap’s updated Safety Hub…

Snapchat has shared a new report into the latest consumer travel trends, and how Snap ads can help you connect with travelers ahead of the Summer season. The report, conducted in partnership with Publicis Media and NRG, looks at how…

Snapchat’s rolling out a new ad option which will enable brands to sponsor Snap’s own creator education events. Which might sound a little strange, but it could hold appeal for brands looking to find new content partners, and extend their…