Category Meta

Meta has launched a new, separate AI chatbot app, essentially its own version of ChatGPT, which it hopes will help conquer rivals in the AI race. Well, it’s kind of new. Meta’s “Meta AI” app is actually a renamed “Meta…

Yeah, look, this is not a huge advance in terms of AI functionality and development. But as a PR exercise, it is a somewhat significant leap. Late last week, Meta announced that it’s working with Booz Allen to “deploy a…

Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns. Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image. As explained by Facebook:…

Meta’s rolling out some new updates for its Ray Ban Meta smart glasses, including expanded live language translation, the ability to send IG messages, conversational AI, and more. First off, Meta’s giving more wearers access to its live translation feature,…

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+ Creative” AI ad…

As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of…

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger,…

Here’s an interesting question: “Did Meta halt its efforts to stop TikTok’s expansion in the U.S. in order to strengthen its defense against the FTC’s antitrust case?” Because, at one stage at least, Meta was playing a role in seeding…

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s…

As Meta gears up to target TikTok creators in a new push, TikTok’s looking to retain them via a new, invite-only “Specialized Rewards Program”, which will provide additional monetization opportunities for selected creators in the app. As you can see…