Category Meta

Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more…

Here’s the thing about Meta’s public stance on distancing itself from political content: That doesn’t mean that Meta’s apps aren’t going to be used for political influence anyway. Last week, Forbes reported that Facebook is hosting hundreds of ads that…

Meta has shared its latest performance update, showing a small increase in active users across its apps, and a big increase in revenue, in relative terms. Though its investments in next-level projects remain significant. Here’s a look at the latest…

Meta’s anti-politics stance could end up causing it as many headaches as allowing political discussion, with more questions being raised as to how the company decides what’s “political” and what’s not, and how that impacts the user experience. This week,…

Meta could soon let you refine its AI chatbot responses based on your personal preferences, with a new AI “Memory” option discovered in the back-end code of the latest version of WhatsApp. As you can see in this example, shared…

Meta has announced some new measures to combat the rise of sextortion scams, which is the fastest-growing cybercrime, now impacting thousands of Facebook and IG users. Indeed, according to the National Center for Missing and Exploited Children (NCMEC), sextortion cases…

Here’s one for the “Hollywood is in trouble” crowd, who proclaim the death of cinema every time a new generative AI tool for video is released. According to Variety, Meta is now working with several Hollywood filmmakers to help develop…

Meta’s announced some expanded brand safety and placement tools for its ads, which will help brands manage how their promotions are shown across both Facebook and Instagram. First off, Meta’s launched a live test of the capacity to deactivate comments…

Threads is working on streamlined Instagram integration, which would make it easier to share your IG content direct to Threads. As you can see in this example, shared by app researcher Alessandro Paluzzi, the Threads team is looking to add…

Hey, are you looking to grow your Threads presence? This might help. Last week, Meta ran an info session for creators, within which it shared some practical tips for growing your Threads presence. As you can see in this listing,…