Meta

Meta is set to come under regulatory scrutiny once again, after reports that it’s repeatedly failed to address safety concerns with its AI and VR projects. First off, on AI, and its evolving AI engagement tools. In recent weeks, Meta…

Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in…

If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.…

Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads…

It’s September, which means we’re just days away from Meta’s 2025 Connect Conference, where it’s expected to unveil new details about its various next-level projects, including AI, AR glasses, VR, and all that may lie in-between. Indeed, for his keynote…

Meta has published its latest Community Standards Enforcement Report, which outlines all of the content that it took action on in Q2, as well as its Widely Viewed Content update, which provides a glimpse of what was gaining traction among…

Meta has announced a technical update to its Marketing API, which is designed to enable expansion of its Advantage+ promotions via third-party inputs. With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta…

In what could be a major win for social platforms, the White House has signaled that it’s planning to take a stronger stand against the EU Digital Services Act (DSA), which has cost Meta, in particular, billions in fines in…

Meta has outlined some new ad tools, primarily guided by its evolving AI targeting, which are designed to help marketers “sleigh” their sales goals this holiday season. I will also note that this is not my pun, Meta actually included…

Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged…