Category Meta

Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged…

A quick update for those using Meta’s Page Insights API, with Meta now set to merge more of its data into its “Views” metric. In November last year, Meta announced that Facebook would be switching to “Views” as its primary…

Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way…

Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance and tap into new opportunities. Meta’s Professional Dashboard is a management overview platform for…

Another week, and another couple of updates for Meta’s video editing app “Edits,” with Meta adding an improved insights UI, safe zone mapping in the editor, keyframe curves and more. First off, Meta’s updated the Edits analytics UI, making it…

Meta’s adding some new elements to its Brand Rights Protection system, which will give IP holders more capacity to report violations, as well as related concerns within their niche, helping Meta refine and improve its enforcement measures. First off, after…

Meta could soon get its wish, or at least its reward for pledging fealty to U.S. President Donald Trump, with the Trump Administration now looking to push back against increasingly complex EU regulations that it says are unfairly penalizing U.S.…

The next stage of Meta’s VR development is coming into view, with Meta adding a new conversational AI chatbot into its Horizon Worlds creation tool on desktop, which is another step towards being able to speak VR experiences into existence.…

Meta, X and Snaochat are all making a push on their premium add-on plans for the Summer, with each offering special discounts for sign-ups over the next month. Meta’s offering a significant discount for initial sign-ups, with the first month…

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability…