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More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes continue to meet the MRC standards for brand safety and measurement. …
After Snapchat announced that it’s planning to launch its own AR glasses to consumers next year, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later…
As Meta continues to encourage the creation of content via its own AI generation tools, it’s also seeing more harmful AI-generated images, video and tools filtering through to its apps, which it’s now taking legal measures to stamp out. Today,…
Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved. Meta’s latest…
Threads continues to hold its place in the app download charts, with Meta’s Twitter replicant remaining at 8th spot in the list, and seeing an increase in overall download volume in May. As you can see in this latest ranking…
Are you seeing more referral traffic from Threads of late? According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators…
Looking to optimize your digital ads? This will help to guide your efforts. Meta recently partnered with AppsFlyer and Dentsu to undertake a new analysis of winning ad creative elements in app promotions, as well as how brands are utilizing…
News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street Journal has…
Here’s one for the more advanced Facebook marketers, with Meta outlining the latest changes to its Marketing API, as well as updates to its Graph and Ad Copies API to help streamline your ad creation process. Though not all of…
Yeah, this sounds totally normal and safe and not a risk to anybody or anything at all, while also being totally on-brand for 2025. Today, Meta, in partnership with XR company Anduril, has announced a new project which will see…