Category Meta

This audio is auto-generated. Please let us know if you have feedback. Along with the launch of its new AI glasses models, Meta’s also looking to open up its glasses to outside developers, with its Meta Wearables Device Access Toolkit,…

Meta has launched its two-day Meta Connect conference, where CEO Mark Zuckerberg showcased a range of its next-level projects, including new AI glasses models, improvements to VR creation, next-level digital interaction tools, and more. The star of Meta Connect 2025…

Meta has published a new report, in conjunction with National Research Group, which looks at how Meta’s platforms help support sporting engagement, and drive sports fandom through communities, evolving digital experiences, and more. Which also presents significant opportunities for sports-related…

Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…

While EU regulatory charges continue to hit hard for all the major social apps, both Meta and TikTok have had a rare win this week, with an EU court siding with their argument that the European Commission’s “supervisory fee” is…

Meta is set to come under regulatory scrutiny once again, after reports that it’s repeatedly failed to address safety concerns with its AI and VR projects. First off, on AI, and its evolving AI engagement tools. In recent weeks, Meta…

Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in…

If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.…

Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads…