Category Meta

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger,…

Here’s an interesting question: “Did Meta halt its efforts to stop TikTok’s expansion in the U.S. in order to strengthen its defense against the FTC’s antitrust case?” Because, at one stage at least, Meta was playing a role in seeding…

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s…

As Meta gears up to target TikTok creators in a new push, TikTok’s looking to retain them via a new, invite-only “Specialized Rewards Program”, which will provide additional monetization opportunities for selected creators in the app. As you can see…

Meta’s rolling out some new protective elements for teen users, including restrictions on live streaming on IG, advanced protection within DMs, an expansion of its teen accounts to Facebook and Messenger, and more. The updates will ensure safer experiences for…

Meta has added a new proviso into the requirements for its Meta Verified paid verification offering, which seems designed to stop scammers from impersonating others, or selling profiles that they’ve built up over time. Over on the Facebook Help page…

Despite them not being scheduled for a consumer launch for some time yet, Meta has today provided some additional insights into its Orion AR glasses, which it views as the next major computing shift. In a series of slides posted…

Meta has signed a new deal with the UFC, which will see the combat sports league post more exclusive content to Meta’s apps, while Meta will also become the “official fan technology partner” of the Dana White-led group. As reported…

Reports have once again suggested that Meta’s going to launch a new version of its Ray Ban Meta smart glasses later this year, though not the fully AR-enabled device that it still has in development. Back in January, Bloomberg reported…

Facebook’s looking to get back to its roots of connecting friends and family, with the addition of an updated tab for friend-only content, which it hopes will spark more engagement between people in the app. As you can see in…