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Threads continues to hold its place in the app download charts, with Meta’s Twitter replicant remaining at 8th spot in the list, and seeing an increase in overall download volume in May. As you can see in this latest ranking…
Are you seeing more referral traffic from Threads of late? According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators…
Looking to optimize your digital ads? This will help to guide your efforts. Meta recently partnered with AppsFlyer and Dentsu to undertake a new analysis of winning ad creative elements in app promotions, as well as how brands are utilizing…
News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street Journal has…
Here’s one for the more advanced Facebook marketers, with Meta outlining the latest changes to its Marketing API, as well as updates to its Graph and Ad Copies API to help streamline your ad creation process. Though not all of…
Yeah, this sounds totally normal and safe and not a risk to anybody or anything at all, while also being totally on-brand for 2025. Today, Meta, in partnership with XR company Anduril, has announced a new project which will see…
Meta’s push to make Apple and Google responsible for checking the age of app users is slowly gaining momentum, with another U.S. state putting its support behind a new bill that would force app stores to implement age checks. Texas…
Meta’s Ray Ban AI glasses are now available to a lot more users, with Meta launching the device in Mexico, the UAE and India, in its biggest hardware expansion yet. Consumers in each region will now be able to get…
Meta has cleared another hurdle in its push to expand access to its AI tools, with the Irish Data Protection Commission (DPC) confirming that it has approved Meta’s updated approach to incorporating EU user data into its AI models. Meta…
Meta has published a new study, in partnership with The Linux Foundation, which underlines the economic benefits of open source AI models, and how more businesses are adopting its open source AI tools to maximize efficiency. The study indicates that…