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It seems that Meta is indeed serious about its shift away from news content, with a new report from Chartbeat and Similarweb showing that Facebook referral traffic to publisher websites has declined by 50% over the past year. The report…
This is probably a good time to remind you that just because you can do something, doesn’t mean that you should. With that in mind, today, Meta has confirmed that it’s testing a new option that will enable Instagram users to…
Meta’s expanding access to its Verification for Business subscription package for brands, which enables you to buy a blue checkmark for your brand’s Facebook and/or Instagram profile, while it’s also adding new elements, and higher-priced tiers for its business verification…
This could be big… Yes, Meta has announced that Batman is coming to its Quest VR experience, with the next installment of the popular Arkham video game series set to be presented in its immersive virtual environment. Which will definitely…
Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. First off, Meta’s adding new, machine learning-powered creator recommendations for brands in Instagram’s Creator…
Meta’s taking more steps to ensure that its users are aware of AI-generated content in its apps, with a new AI-generated label option now showing up within the post composer flow, as part of its expanded AI disclosure requirements. As…
This could be big… Yes, Meta has announced that Batman is coming to its Quest VR experience, with the next installment of the popular Arkham video game series set to be presented in its immersive virtual environment. Which will definitely…
Meta’s long-running Oversight Board project is facing new challenges, with a range of funding cuts on the way that will result in a reduction of staff for the group, reducing its capacity to hear future cases. The Oversight Board was…
Meta has reported that Threads, its Twitter-like social app, which Mark Zuckerberg launched to spite Elon Musk, has now surpassed 150 million monthly active users. I’m kidding, Zuck didn’t launch Threads to spite Elon. Well not entirely. Threads was originally…
If Meta really wants its metaverse to take off, it needs to facilitate broad access, similar to the approach that it’s taken with its social apps. For Meta, the real money comes from usage, and expanded audience access, and as…