Category Meta

Threads Takes First Steps To Separate Itself From Instagram

Threads Takes First Steps To Separate Itself From Instagram

Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see it separate itself from Instagram entirely. Maybe. Yesterday, Mosseri announced that: Wow, people on Threads, which is an entirely different…

Meta’s Rolling Out More Variable Ad Display Options

Meta’s Rolling Out More Variable Ad Display Options

Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Okay, that was a bit of a jargonistic explainer. The more…

Can Meta Really Avoid Political Content?

Can Meta Really Avoid Political Content?

Here’s the thing about Meta’s public stance on distancing itself from political content: That doesn’t mean that Meta’s apps aren’t going to be used for political influence anyway. Last week, Forbes reported that Facebook is hosting hundreds of ads that…

Meta Posts Strong Revenue Result in Q3

Meta Posts Strong Revenue Result in Q3

Meta has shared its latest performance update, showing a small increase in active users across its apps, and a big increase in revenue, in relative terms. Though its investments in next-level projects remain significant. Here’s a look at the latest…

Is Meta’s Anti-Politics Stance a Sustainable Strategy?

Is Meta’s Anti-Politics Stance a Sustainable Strategy?

Meta’s anti-politics stance could end up causing it as many headaches as allowing political discussion, with more questions being raised as to how the company decides what’s “political” and what’s not, and how that impacts the user experience. This week,…