Meta

Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign performance, because if you don’t know what is and isn’t working, how can you possibly…

Looking to tap into the latest trends on Facebook and IG to help maximize your advertising efforts? This will help. Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and…

Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance.…

Meta has launched a new, separate AI chatbot app, essentially its own version of ChatGPT, which it hopes will help conquer rivals in the AI race. Well, it’s kind of new. Meta’s “Meta AI” app is actually a renamed “Meta…

Yeah, look, this is not a huge advance in terms of AI functionality and development. But as a PR exercise, it is a somewhat significant leap. Late last week, Meta announced that it’s working with Booz Allen to “deploy a…

Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns. Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image. As explained by Facebook:…

Meta’s rolling out some new updates for its Ray Ban Meta smart glasses, including expanded live language translation, the ability to send IG messages, conversational AI, and more. First off, Meta’s giving more wearers access to its live translation feature,…

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+ Creative” AI ad…

As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of…

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger,…