Category Meta

Meta has published a new report, in conjunction with National Research Group, which looks at how Meta’s platforms help support sporting engagement, and drive sports fandom through communities, evolving digital experiences, and more. Which also presents significant opportunities for sports-related…

Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s…

While EU regulatory charges continue to hit hard for all the major social apps, both Meta and TikTok have had a rare win this week, with an EU court siding with their argument that the European Commission’s “supervisory fee” is…

Meta is set to come under regulatory scrutiny once again, after reports that it’s repeatedly failed to address safety concerns with its AI and VR projects. First off, on AI, and its evolving AI engagement tools. In recent weeks, Meta…

Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in…

If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.…

Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads…

It’s September, which means we’re just days away from Meta’s 2025 Connect Conference, where it’s expected to unveil new details about its various next-level projects, including AI, AR glasses, VR, and all that may lie in-between. Indeed, for his keynote…

Meta has published its latest Community Standards Enforcement Report, which outlines all of the content that it took action on in Q2, as well as its Widely Viewed Content update, which provides a glimpse of what was gaining traction among…