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This is interesting. Instagram’s currently developing a new update for Threads that’ll see still image posts shared from IG presented in a new, dedicated format within your Threads post, as opposed to a link with a small thumbnail, driving the…
An article from This could be a new opportunity to reach a wider audience with the same amount of content. This may not seem like a massive addition, but given that WhatsApp Status is now up to 450 million daily active users,…
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts…
Instagram’s trying out some new elements for Carousel posts, with creators now able to add text overlays on individual images in a carousel, and re-format images in the display. First off, on text overlays. Some IG users are now able…
Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app…
You may not use them, or understand why others would. But Instagram says that a heap of people, young people in particular, now use its in-stream Notes feature, which provides another way to spark conversations, in various areas of the…
Okay, I can see how on the surface this may seem confusing. Today, on the Instagram Creators profile on IG, Instagram’s team posted this explainer clip: “Hang on”, I hear you say, “didn’t you just report, like, two weeks ago…
Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in…
While social platforms continue to drift away from the “social” elements, and more towards entertainment, the platforms also know that engagement still remains key to making their apps as sticky as possible for users. Which is why Instagram continues to…
Looking for ways to refine your IG strategy? This will help. Today, Instagram has launched a new informational interview series, which will feature a range of IG creators talking with Instagram development leaders about the platform, their concerns, their challenges,…