Category Instragram

Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app…

You may not use them, or understand why others would. But Instagram says that a heap of people, young people in particular, now use its in-stream Notes feature, which provides another way to spark conversations, in various areas of the…

Okay, I can see how on the surface this may seem confusing. Today, on the Instagram Creators profile on IG, Instagram’s team posted this explainer clip: “Hang on”, I hear you say, “didn’t you just report, like, two weeks ago…

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in…

While social platforms continue to drift away from the “social” elements, and more towards entertainment, the platforms also know that engagement still remains key to making their apps as sticky as possible for users. Which is why Instagram continues to…

Looking for ways to refine your IG strategy? This will help. Today, Instagram has launched a new informational interview series, which will feature a range of IG creators talking with Instagram development leaders about the platform, their concerns, their challenges,…

Just when you thought the BeReal trend was over, Instagram has a plan to reignite it once again. As shared by app researcher Alessandro Paluzzi, Instagram is developing a new option called Peek, which would enable users to share a…

Instagram’s added four new interactive stickers, which it’s hoping will encourage more engagement and interaction in-stream. Which is important, because over time, more and more sharing activity is switching to private DMs, which is why Instagram’s looking to provide more…

This could be interesting. Instagram looks to be experimenting with a new option that would enable you to hide the description and UI buttons on Reels clips, giving you a cleaner viewing experience. As you can see in this screenshot,…

After weeks of telling creators to “stop crying” about their reach and follower counts in the app, Instagram has today announced a major algorithm update which is designed to help ensure that original content posters get more traction, as opposed…