Instragram

This may or may not be worthy of note, depending on how it’s actually applied in practice, but… This week, Instagram has outlined a revised approach to in-app notifications, which will demote updates from the same person or profile if…

Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages…

After noting that it was exploring picture-in-picture (PiP) playback for Instagram Reels back in March, Instagram has now moved to live testing of its new PiP option, which will enable users to continue watching Reels outside the app. As you…

Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence.…

An article from Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your…

Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of your Reels,…

Instagram has added a new feature that will enable Reels creators to effectively build their own series, via various Reels clips, by linking Reels to one another in-stream. As you can see in this example, by using the new “Link…

Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that…

How often should you be posting on Instagram to maximize reach and resonance? According to a new study by Buffer, the more you can post to IG, the better, with users who post more frequently seeing clear engagement and reach…

Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk.…