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Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that…
How often should you be posting on Instagram to maximize reach and resonance? According to a new study by Buffer, the more you can post to IG, the better, with users who post more frequently seeing clear engagement and reach…
Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk.…
Yeah, this is not going to go down well with smaller creators on Instagram. Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements…
With speculation floating around in Instagram circles as to the elements that can impact reach, IG chief Adam Mosseri has taken the time to address one specific rumor doing the rounds, in relation to the use of “link in bio”…
Meta’s expanding its protections for teen accounts once again, with some new features on Instagram that aim to raise awareness of its various blocking and reporting tools, and make it easier for youngsters to avoid potential harm. First off, Meta’s…
Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared…
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time,…
If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with…
Instagram’s rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you…