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An article from Dive Brief “Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. Published March 4, 2025 E.l.f. Cosmetics’ “Descubre e.l.f.ecto” campaign includes two…
Would Instagram Reels work in a separate app? That’s apparently what Instagram is currently weighing, according to a new report from The Information, which suggests that Instagram chief Adam Mosseri recently floated the concept of a separate Reels app to…
Trying to work out the optimal approach for your Instagram video content, now that views and watch time are the primary drivers of algorithmic engagement in the app? This could provide some additional context. Today, Instagram chief Adam Mosseri has…
Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post. As you can see in this example, Instagram’s rolling out Partnership testimonials, which…
Meta is once again trying out a dislike button for comments, this time on Instagram, in the hopes of establishing more signals that it can use to downrank comments that users find to be overly negative and/or harmful to their…
If you’re feeling romantic this Valentine’s Day, then Instagram’s got some new features for you, with a range of Valentine’s activations in the app to help spruce up your DMs and Stories. First off, Instagram’s added some new effects for…
This could be interesting. Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts. As you can see in this example, shared by app researcher…
Yes, Instagram will soon let you edit your profile grid and rearrange the order in which your posts are displayed in the app. It’s not quite ready as yet, but it is getting close, with IG officially announcing the change…
Instagram has added a new translation option, with users now able to translate their DMs in-stream. As you can see in this example, shared by Jonah Manzano, you can now translate IG DMs within the app, with a new option…
After rolling out business chats tags in Messenger last August, Meta’s now also implementing the same on Instagram, with the new labels now being rolled out in the app. As you can see in this example, business chats on Instagram…