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Looking to grow your IG following in 2025? This might help. Last week, podcaster Brock Johnson spoke with Instagram chief Adam Mosseri about the latest platform updates, the algorithm, usage trends, and more, as he sought to provide some answers…
Hey, remember how Instagram was hyping up its separate “Edits” app ahead of a planned March release? Yeah, that obviously didn’t happen, but Instagram chief Adam Mosseri has today provided an update on the work that’s going into its dedicated…
Instagram has rolled out a much-requested feature for Reels, with users now able to watch its short video clips in 2x speed if they choose. Which, considering that Reels are generally only a minute or so long, seems unnecessary. But…
Instagram’s added some new features for March Madness, providing more ways for fans to engage with college basketball in the app. First off, IG’s added some new basketball animations that will appear on Notes when you use certain keywords. As…
Instagram’s new video editing app is getting close to launch, and today, it’s shared some new info on the feature set of the app, including in-development elements that won’t be available on release. As you can see in these images,…
An article from Dive Brief “Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. Published March 4, 2025 E.l.f. Cosmetics’ “Descubre e.l.f.ecto” campaign includes two…
Would Instagram Reels work in a separate app? That’s apparently what Instagram is currently weighing, according to a new report from The Information, which suggests that Instagram chief Adam Mosseri recently floated the concept of a separate Reels app to…
Trying to work out the optimal approach for your Instagram video content, now that views and watch time are the primary drivers of algorithmic engagement in the app? This could provide some additional context. Today, Instagram chief Adam Mosseri has…
Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post. As you can see in this example, Instagram’s rolling out Partnership testimonials, which…
Meta is once again trying out a dislike button for comments, this time on Instagram, in the hopes of establishing more signals that it can use to downrank comments that users find to be overly negative and/or harmful to their…