Google

Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets. And with YouTube now leading streaming watch time, by a significant margin, Google’s CTV promotions are reaching…

Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a…

In what may amount to the biggest head fake in digital advertising history, Google has now announced that it won’t be making any changes to cookie tracking in Chrome after all, abandoning the final elements of its years-long “Privacy Sandbox”…

Utah may be leading the way on a key tech industry change, which is a sentence that I did not expect to be writing in the year 2025. As reported by CNBC, Utah Governor Spencer Cox has signed a new…

Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example,…

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s adding more ad inventory across a range of platforms and categories, including…

Yes, YouTube is a video platform, and is thus primarily focused on visual content. But it’s also seeing drastic growth in podcast listening, as more podcasters look to host video versions of their episodes in the app. Today, YouTube has…

YouTube’s giving Shorts creators more capacity to enhance their creations with gen AI, with the incorporation of new generative AI features into the Shorts composer flow. And not only new features, but a whole new AI model, which will produce…

Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on the web. Well, by “losing ground”, I mean that its share of the search engine market dropped below 90% for…

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad…