Category Google

The implementation of gen AI seems to get weirder and weirder, while we’re continually told about how valuable and useful such experiences will become. Which could be true, I guess, but it is a little strange to see the pathways…

Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smart bidding, ad opportunities in AI search results, AI creative…

Amid the ongoing debate about whether TikTok will be allowed to remain the U.S., and what the actual concerns are about the app, these notes from Google’s latest enforcement update seem relevant. In its latest TAG Bulletin, which outlines all…

Google’s looking to make it easier to replicate the in-store shopping experience online, via a new, AI-based system that simplifies 3D object capture, enabling you to better showcase your products within Google’s shopping listings. As explained by Google: “We’ve developed…

Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets. And with YouTube now leading streaming watch time, by a significant margin, Google’s CTV promotions are reaching…

Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a…

In what may amount to the biggest head fake in digital advertising history, Google has now announced that it won’t be making any changes to cookie tracking in Chrome after all, abandoning the final elements of its years-long “Privacy Sandbox”…

Utah may be leading the way on a key tech industry change, which is a sentence that I did not expect to be writing in the year 2025. As reported by CNBC, Utah Governor Spencer Cox has signed a new…

Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example,…

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s adding more ad inventory across a range of platforms and categories, including…