Google

Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example,…

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s adding more ad inventory across a range of platforms and categories, including…

Yes, YouTube is a video platform, and is thus primarily focused on visual content. But it’s also seeing drastic growth in podcast listening, as more podcasters look to host video versions of their episodes in the app. Today, YouTube has…

YouTube’s giving Shorts creators more capacity to enhance their creations with gen AI, with the incorporation of new generative AI features into the Shorts composer flow. And not only new features, but a whole new AI model, which will produce…

Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on the web. Well, by “losing ground”, I mean that its share of the search engine market dropped below 90% for…

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad…

Google has announced some new options to help retailers integrate its advancing generative AI tools, which it’s showcasing at the 2025 National Retailers Federation (NRF) Big Show, being held in New York this week. First off, Google’s looking to make…

Google has shared its annual listing of the most Googled terms, which provides an interesting overview of the year that was, based on what was driving people’s queries. And while most of the trends are as you would expect, it…

Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers. The test comes as a result of Google’s ongoing efforts to…

With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. First off, Google’s adding new ad formats for Shorts,…