Category Google

Google is going big on AI, as it looks to fend off competition in search, and stake its claim as a leader in the broader generative AI space. At its I/O conference today, Google has announced a range of advanced,…

Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority (CMA), which has raised various concerns in regards to how the move will impact the…

Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their promotions in-stream. Demand Gen campaigns enable brands to maximize the use of their video and image assets, by translating them…