Category Google

How Will Generative AI in Search Change SEO?

How Will Generative AI in Search Change SEO?

So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…

Google Delays Cookie Phase Out Once Again

Google Delays Cookie Phase Out Once Again

Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority (CMA), which has raised various concerns in regards to how the move will impact the…