Category Google

Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with…

This is not a good look for Zuck and Co. According to a new report from The Financial Times, last year, Meta and Google collaborated on a covert ad project designed to target teenagers with promotions for Instagram on YouTube.…

An article from Yet another way creators can access AI-based guidance in addition to the ideas generator introduced earlier this year. YouTube’s trying out another generative AI creation option, with a new Google Gemini integration with YouTube Studio that’ll help…

Google’s adding some new, AI-powered elements to Search, tapping into its latest Gemini models to provide an enhanced Search experience. Which will also, ideally, keep more people searching on Google, as opposed to shifting their discovery behaviors to, say, ChatGPT…

Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development…

An article from Relevant YouTube clips could help users better understand what they’re looking at. YouTube is trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you…

While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product discovery, it is interesting to know what people are searching for, specifically, within social platforms,…

Google’s announced that it will be shutting down the chat and call history features on Google Business Profiles in July, as it moves to streamline its business tools. “The what?” I hear you ask. Yeah, it’s not a highly used…

Google’s announced that it will be shutting down the chat and call history features on Google Business Profiles in July, as it moves to streamline its business tools. “The what?” I hear you ask. Yeah, it’s not a highly used…

So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…