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Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability…
A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in…
Another day, another random AI functionality, that’ll have a level of novelty value, but probably doesn’t add a heap in terms of day-to-day utility. But it could be fun, I guess, so… Today, Google has launched a new element within…
As its AI previews cut referral traffic, Google’s looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase more ads, etc.…
The implementation of gen AI seems to get weirder and weirder, while we’re continually told about how valuable and useful such experiences will become. Which could be true, I guess, but it is a little strange to see the pathways…
Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smart bidding, ad opportunities in AI search results, AI creative…
Amid the ongoing debate about whether TikTok will be allowed to remain the U.S., and what the actual concerns are about the app, these notes from Google’s latest enforcement update seem relevant. In its latest TAG Bulletin, which outlines all…
Google’s looking to make it easier to replicate the in-store shopping experience online, via a new, AI-based system that simplifies 3D object capture, enabling you to better showcase your products within Google’s shopping listings. As explained by Google: “We’ve developed…
Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets. And with YouTube now leading streaming watch time, by a significant margin, Google’s CTV promotions are reaching…
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a…