Google

Google has announced a new update to its Gemini AI image generation tools, which could help you produce better images for your promotions, while it’s also announced a new loyalty program option for retailer advertisers via Google listings. First off,…

Hi, yes, are you seeing declines in your referral traffic from Google? Maybe stop reading if this is something that upsets you. Today, Google has announced that it’s expanding access to its AI Mode in Search Labs to more than…

Among the various announcements at Google’s 2025 “Made by Google” hardware showcase event, Google has shared some interesting new AI editing options in the photo editor for Pixel devices, which could be a big help for digital marketers. Using its…

Google says that it’s expanding its use of AI to fight fake traffic on its ads, which should lead to better actual results and data stemming from your Google promotions. Invalid traffic (IVT) on Google ads comes from clicks and…

Amid varying reports suggesting that Google’s AI overviews are rapidly eroding referral traffic, Google has responded by saying that this concern is essentially being overblown, because not only are users happier with its AI overviews, it actually hasn’t seen a…

Google’s looking to add another way for shoppers to get more info about a retailer in-stream, by adding new, aggregated AI summaries of online store reviews that you can access when you visit a website. As you can see in…

Google is rolling out some new AI-powered shopping discovery tools, including advanced virtual try-on for certain clothing items, updated price tracking to stay on top of sales, and text-based matching for fashion styles. First off, on its advanced try-on tools.…

YouTube’s bringing more generative AI features to Shorts, by integrating its latest Veo image animation and conversion tools into the Shorts process. First off, YouTube’s rolling out image-to-video animation, which can turn your photos into animated elements. As explained by…

Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability…

A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in…