Category Google

Google Adds New Options for Demand Gen Campaigns

Google Adds New Options for Demand Gen Campaigns

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad…

Google Announces Advanced AI Options for Retailers

Google Announces Advanced AI Options for Retailers

Google has announced some new options to help retailers integrate its advancing generative AI tools, which it’s showcasing at the 2025 National Retailers Federation (NRF) Big Show, being held in New York this week. First off, Google’s looking to make…

Google Shares the Top Search Trends of 2024

Google Shares the Top Search Trends of 2024

Google has shared its annual listing of the most Googled terms, which provides an interesting overview of the year that was, based on what was driving people’s queries. And while most of the trends are as you would expect, it…

Google Announces New Shorts-Focused Video Ad Options

Google Announces New Shorts-Focused Video Ad Options

With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. First off, Google’s adding new ad formats for Shorts,…

Google Shares the Top Trending Products of 2024

Google Shares the Top Trending Products of 2024

Not sure what gifts to get for your loved ones this holiday season? This will help. Today, Google has published its 2024 “Holiday 100”, which represents the most Googled products, across a range of categories, leading into this season. As…

Google Announces AI Upgrades to Google Shopping

Google Announces AI Upgrades to Google Shopping

Google has announced a major upgrade to its shopping experience, just in time for the holiday season, with your shopping results now guided by AI, displaying more contextually relevant product matches. As you can see in this example, Google’s AI-powered…