Category Google

Google Adds AI Insights to Google Analytics

Google Adds AI Insights to Google Analytics

Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development…

YouTube Tests Image-Based Search via Google Lens

YouTube Tests Image-Based Search via Google Lens

An article from Relevant YouTube clips could help users better understand what they’re looking at. YouTube is trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you…

How Will Generative AI in Search Change SEO?

How Will Generative AI in Search Change SEO?

So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…

Google Delays Cookie Phase Out Once Again

Google Delays Cookie Phase Out Once Again

Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority (CMA), which has raised various concerns in regards to how the move will impact the…