Category Google

Google says that it’s expanding its use of AI to fight fake traffic on its ads, which should lead to better actual results and data stemming from your Google promotions. Invalid traffic (IVT) on Google ads comes from clicks and…

Amid varying reports suggesting that Google’s AI overviews are rapidly eroding referral traffic, Google has responded by saying that this concern is essentially being overblown, because not only are users happier with its AI overviews, it actually hasn’t seen a…

Google’s looking to add another way for shoppers to get more info about a retailer in-stream, by adding new, aggregated AI summaries of online store reviews that you can access when you visit a website. As you can see in…

Google is rolling out some new AI-powered shopping discovery tools, including advanced virtual try-on for certain clothing items, updated price tracking to stay on top of sales, and text-based matching for fashion styles. First off, on its advanced try-on tools.…

YouTube’s bringing more generative AI features to Shorts, by integrating its latest Veo image animation and conversion tools into the Shorts process. First off, YouTube’s rolling out image-to-video animation, which can turn your photos into animated elements. As explained by…

Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability…

A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in…

Another day, another random AI functionality, that’ll have a level of novelty value, but probably doesn’t add a heap in terms of day-to-day utility. But it could be fun, I guess, so… Today, Google has launched a new element within…

As its AI previews cut referral traffic, Google’s looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase more ads, etc.…

The implementation of gen AI seems to get weirder and weirder, while we’re continually told about how valuable and useful such experiences will become. Which could be true, I guess, but it is a little strange to see the pathways…