Category Google

Google Announces AI Upgrades to Google Shopping

Google Announces AI Upgrades to Google Shopping

Google has announced a major upgrade to its shopping experience, just in time for the holiday season, with your shopping results now guided by AI, displaying more contextually relevant product matches. As you can see in this example, Google’s AI-powered…

Snapchat Partners with Google for Expanded AI Push

Snapchat Partners with Google for Expanded AI Push

This is interesting. Snapchat CEO Evan Spiegel has confirmed that the company is now integrating more elements of Google’s Gemini AI system to power its own AI elements, as it looks to build on its AI functionality. But what’s particularly…

Google Implements Data Encryption in Ad Targeting

Google Implements Data Encryption in Ad Targeting

As Google continues to investigate more privacy-aligned solutions to limit personal data collection, while still enabling optimal ad targeting, it’s rolling out a new process called “confidential matching” for Google Ads, which will provide a new way to combine Google’s…

Google Announces AI Training Programs for SMBs

Google Announces AI Training Programs for SMBs

Google’s looking to help SMBs get a better understanding of the potential that generative AI holds for evolving their business processes, via a new grant program, and a new AI workshop initiative, which will offer advanced AI training to U.S.-based…

Google Expands Virtual Try On Tools

Google Expands Virtual Try On Tools

Google’s expanding its Virtual Try-On option to more clothing types, as it continues to develop new processes to facilitate more accurate depictions of items. Originally launched for men’s and women’s tops last year, Virtual Try On uses AI to show…

Google Expands AI Overviews, Adds New Link Displays

Google Expands AI Overviews, Adds New Link Displays

After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually tap through to a site. Which is probably bad news…