Category Facebook

After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see…

Meta’s taking some new steps to crack down on spammy content on Facebook, in order to combat the rise of inauthentic profiles seeking to game its algorithms for engagement. Though AI has become a bigger part of this process, which…

Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad response on the platform in order to drive more engagement, and ultimately conversions. As explained by Meta: “To…

After a series of delays in order to ensure compliance with EU’s more complex data usage rules, Meta has now announced the initial launch of its Meta AI chatbot to EU users. Though it will be a lesser form of…

Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in…

Facing further penalties in Europe due to concerns about its market dominance, Meta’s exploring a new partnership with eBay that would see eBay listings displayed on Facebook Marketplace, in among its existing posts and offers. As reported by Bloomberg, Meta’s…

Get ready for a change to your Facebook profile, with the platform removing the option to have public followers on personal profiles over the coming months. Right now, you can enable anybody to follow your personal Facebook profile, by switching…

Meta has copped another big fine in Europe, with the company being asked to pay €797.72 million ($US841 million) in penalties over breaches of EU antitrust rules related to the linking of Facebook Marketplace to Facebook, and the market advantages…

Meta has copped another big fine in Europe, with the company being asked to pay €797.72 million ($US841 million) in penalties over breaches of EU antitrust rules related to the linking of Facebook Marketplace to Facebook, and the market advantages…

While TikTok is the trending app of the moment, and Instagram has become a much bigger source of entertainment, Facebook remains the most used social platform, in terms individual user numbers, by a long way. It may not be the…