Category Facebook

Looks like Facebook group members haven’t been overly enthused by its group chat options, with the platform now informing group admins that it’s removing group chat functionality soon. As you can see in this example notification, shared by CM Calgary,…

Look, I don’t know why, but apparently, Zuck and Co. have decided that it’s time to try and make Pokes a thing once again, with the platform announcing a new revamp of option, which it already attempted to revive in…

If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.…

Meta has shared its latest EU performance updates for both Facebook and Instagram as part of its DSA reporting obligations, with EU authorities requiring all large online platforms to share regular updates on their total users and content moderation efforts.…

After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see…

Meta’s taking some new steps to crack down on spammy content on Facebook, in order to combat the rise of inauthentic profiles seeking to game its algorithms for engagement. Though AI has become a bigger part of this process, which…

Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad response on the platform in order to drive more engagement, and ultimately conversions. As explained by Meta: “To…

After a series of delays in order to ensure compliance with EU’s more complex data usage rules, Meta has now announced the initial launch of its Meta AI chatbot to EU users. Though it will be a lesser form of…

Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in…

Facing further penalties in Europe due to concerns about its market dominance, Meta’s exploring a new partnership with eBay that would see eBay listings displayed on Facebook Marketplace, in among its existing posts and offers. As reported by Bloomberg, Meta’s…