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Threads is getting closer to launching its API, which will enable third-party platforms to facilitate Threads posting and post scheduling, and could see a lot more brands posting to the Twitter-like app. But that’s not all. Today, Threads has released…
Could this be a positive sign for the future of Threads engagement? Today, during the solar eclipse, Threads added this notifier to its new “Trending Topics” page: Which is a good way to encourage real-time engagement, and get more people…
Meta’s moved to dismiss a pending lawsuit from the F.T.C., which was originally filed in 2020, and seeks to force Meta to divest both WhatsApp and Instagram, under the premise that both were acquired to eliminate competition in the market,…
While Meta shares its quarterly performance updates, which show the total numbers of users that it has on Facebook, and across its “Family of Apps” (Facebook, Instagram, WhatsApp, and Messenger), it’s hard to get a more specific breakdown of each…
Look, I know that many people are wedded to TikTok, both personally and professionally, and that the debate around whether it should be banned in the U.S. is often an emotional one, as opposed to straight logic-based. But based on…
It looks like TikTok may be close to launching its new dedicated photo app, which has been in the works for a while, and may now have a new, official name. As you can see in this example, posted by…
As it works to expand on its revenue opportunities, Snapchat’s launching a new “Advanced Partner Program” which will provide a new way for agencies to work with Snapchat to both create and facilitate new ad solutions, in order to improve…
LinkedIn has launched its own version of connected TV (CTV) ads, while also adding a new way to promote live events. These moves come as it looks to help marketers capitalize on the rise of video consumption, both on and…
Whether Elon Musk’s X (formerly Twitter) project is performing great or not, X is doing itself no favors with its repeated amplification of misleading, and/or incorrect, stats. Today, Elon Musk pinned this post on his timeline, which purportedly shows that…
Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI…